Word of order: sustainability.
It is well established that skin needs care and attention, that implementing a skincare routine is essential to regain a healthy and glowing complexion. However, the products we choose have an impact on us and the environment.
Like every new year, resolutions are the real stars of January, and for a few years now the first month of the year has been renamed as “veganuary” (vegan + january). It is a way to rediscover oneself while respecting animals and the environment, experimenting with new healthier and more sustainable habits. Mind you, this is not just about taking action on food but also on the daily products we use. Completely eliminate animal-derived ingredients from our diet and skincare routine.

Wellness, Minimalism, Natural Beauty are the keywords of 2023.

Wellness

True beauty starts from within. The skin is an organ to be listened to, sending us signals in case something is wrong; it can be considered a reflection of psychic well-being. And here it is that anxiety and stress lead to the formation of pimples and various imperfections. We talk about psycho-dermatology, acosmetic branch in which dermatology and psychology come together, proving the close connection that exists between skin and psychic state. And there you have that pimple born right before a job interview or an important event. For this 2023 taking care of your soul is the first way to take care of your external appearance.

Minimalism

Eliminate the superfluous and reduce waste. And that’s when the skincare routine becomes more minimal and effective. Newbies will also find it easier to get started. 

Also use products made with simple and natural formulas that are safe and sustainable. What matters is just listening to the needs of one’s skin, so one must observe one’s skin and respond daily to what it asks of us, however cleansing and moisturizing are the constant of every routine, of every skin type, without forgetting sunscreen, even in winter! 

Natural beauty

Here’s what’s in store for us in the new year: the priority now is no longer to look good, perfection is outdated, now what matters is to feel good, to feel good in our own skin and to appreciate more and more our natural beauty. Doing makeup is no longer a duty, but a fun.

Less is more: even on the make-up side, the steps have simplified in favor of increasingly nude looks aimed at enhancing natural beauty. Foundation will now be just an optional extra, just a few drops of concealer, a bit of mascara and go. The real goal for this new year is to moisturize the skin and keep it healthy and why not, perhaps with an eye toward the environment. This does not mean completely renouncing creative makeup, which, always has its appeal. In that case then we abound with trendy glitter for this 2023.

On our side we work hard every day to offer you natural and effective yet sustainable formulations. Our cream contains 4 simple, 100% natural ingredients: pomegranate, olive oil, red oak and lavender. Learn more about the benefits: visit our shop page. 

And which of these New Year’s trends will you adopt?